Understanding your inner ape
By Neil Perkins
Our link to our ancient ancestors seems to dominate the thoughts of modern man. Nutrition is all the rage and paleo and vegan are two popular food choices that are surprisingly closely related despite their apparent differences as they are based on eating like our ancestors. Whole foods, raw foods and organic seem to be buzz words in nutrition. Thankfully regards to training, things like the Primal Blueprint are promoting heavy lifting, basic movements, HIIT training and ‘raw’ movements – I am glad the fad promotes the truth.
For those keen on personal development above and beyond your physical being (the two should go hand in hand) best selling books such as the Chimp Paradox and Sapiens give an insight to the development of man. Both relate to our animalistic nature.
With the growth of Henrietta Street Gym and Fighting Fit White Collar Boxing I’m starting to find ‘financial freedom’ for the first time. I still chose to ‘fight’ everyday, but I can assure you that money does not bring happiness – it only offers you choices. I am realising that simpler things bring happiness.
I am forever SWOT analysing my business and I understand why Henrietta Street Gym and Fighting Fit White Collar Boxing are enjoying such successes. To understand fully, you must understand a person’s inner ape.
Like the primal blueprint, we offer training that is raw and effective. When your focus is on combat training, lifting heavy weights and HIIT training you can not get more in tune with your inner ape. Our HIIT classes involve jumping, crawling, slamming, flipping and striking – what is more rewarding. Our Barbell Club promotes heavy lifting, massive adrenaline surges as you move raw heavy weights in compound movements. Combat training and boxing offers an inner peace that only persons who’ve done it can appreciate. Once the fear reduces so that your anal sphincter no longer sucks your pants up your backside, you’ll find a therapeutic inner peace as you realise ultimate concentration. Imagine the Palaeolithic man stalking a dear in the woods, nothing except catching the dear is on his mind – that is the level of concentration required from boxing, the satisfaction of landing the perfect shot must be how are ancestors felt when their spear penetrated the dear.
The ultimate reason for our success is an intangible asset that correlates with man’s ability to dominate the globe – it was when we formed bonds and encouraged tribes to work together. Our community is second to none. Our team and our members promote fitness and lifestyle, they share a goal and from bonds that go beyond exercise. Barbell Club is group led and engages a community, sparring is about developing and learning and our HIIT classes group focused. We enjoy so many people achieving their goals – boxing on a show, becoming fitter than ever before, lifting unprecedented weights and transforming their physique, we have the blueprint to make you achieve any of the above. We understand the support needed to achieve these goals and understand that these physical achievements are irrelevant to their physiological benefits to the person achieving them.
We’ve had three budget gyms open within a 1 mile radius, been hit with unprecedented numbers of ‘White Collar Promotions’ launching and even Brexit (if it ever happens) – yet we are busier than ever.
Company directors, solicitors, property developers, barristers, recruitment consultants, police officers and even a few ‘road men’ – all form our unique and successful community. The tribe is growing as are the people who champion the brand.
To everyone in the community, we thank you for making this a truly wonderful place to spend the week, there is no other tribe I’d prefer to co-ordinate.