5 things your gym membership should be giving you
By Neil Perkins
As the old saying goes ‘Bullshit baffles brains’ Having a product that you genuinely believe is superior to anything on the market gives you an incredible sense of pride. That is only effective if people are willing to buy it and I am in a customer service industry and believe it or not we do try and listen to our potential customers…. some however are better off joining somewhere else.
Fitness First ran a brilliant campaign 15 years ago, as a then mid-price gym (they’ve since rebranded and targeting the higher end) they faced competition from the higher end gyms there marketing campaign showed a pool and a sun lounger and the lines
‘Why pay for a pool, you’ll never use it’
Virgin Active at Five Ways boasted a climbing wall. This luxurious piece of kit was used on sales tour after sales tour and quite rightly so Bannatynes, David Lloyd or any of the other high end gyms offered this and the sales girls said it was a deciding factor to getting people to join, I was a member of 18 months and I never saw one member us it.
When people cite ‘lack or cardio’ or ‘lack of machines’ for not joining HSG, I get a little annoyed. And without sounding judgemental they are usually portly to say the least and yet they are experts on losing fat and how to get ripped and site lack of cardio or machines as the reason why the gym isn’t for them. Perhaps you should listen to people who know about getting people in shape rather than the sales tours pitch?
We’ve chose to let our products do the talking and have deliberately veered away from sales tours. Allowing members to refer friends and by offering introductory offers, we are getting results with our users and they are educating their peers about how effective this gym with a lack of cardio of machines is at getting results.
So, What Should Your Gym Membership Be Doing For You?
1. Stress Relief. Exercise is your time, you should be having a break from the sterile, stagnant or stressful regime of work. This is your time to release, a gym should not only provide an environment for exhilarating workouts but in a space that you feel comfortable to train in.
2. Look Cosmetically Better. This is a contributory factor to most people working out. Your clothes that were starting to get a little tight round the midsection should start to feel a little loser, yet your arms should look like something you’d like to have on display. Focus on getting stronger, fitter and faster and consequently you’ll look better.
3. Empower You. You should be achieving in your gym regime, like you achieve in your life. Lift heavier weights, run times better or set yourself a personal achievement like boxing on a show.
4. More Energy. A gym goer should be energised and embrace healthy living. You should have a bounce in your step and feel fitter. This will mean you are more productive and remember ‘a healthy body is a healthy mind’
5. Improved Health. Exercise is good for us! Boosting your circulation will improve CV Fitness and and reduce the risk of illness or injury
Think when you are looking at a gym or exercise regime, it’s not about how many bikes, treadmills or pec decs that you have. Find an environment that can cater to the above and has the persons in that environment to deliver it for you.